These 5 Ouai hair care products are worth every penny

Thu, July 20, 2023 at 4:39:07 PM EDT

If you haven’t gotten your hands on OUAI hair care products yet, now’s the perfect time — the super-trendy brand is now available on Amazon! And trust us: The buzz is totally legit.

OUAI was created by celebrity hairstylist Jen Atkin, who you may have seen in the background of “Keeping up with the Kardashians” working with Kim, Khloé and all the rest. The line is all about easy and affordable luxury. Each item is designed to help you establish a straightforward hair routine that delivers awesome results without tons of extra products or steps. Keep scrolling for five of our very favorites, all available now from Amazon.

If you’re dealing with dry or damaged hair, you’ve gotta try the OUAI Treatment Masque. This version, made specifically for thick hair, will help heal your locks and increase their smoothness and strength. The velvety formula is packed with high-quality ingredients free of gluten, parabens, phthalates, SLS and SLES. Lillipe and shea butter will hydrate your hair, leaving it conditioned and in much better shape overall. A blend of almond, olive and macadamia oils adds smoothness and shine, while hydrolyzed keratin and proteins minimize frizziness and flyaways and also prevent hair breakage.

This once-a-week cleansing scalp and skin treatment will make your entire body feel incredibly soft and smooth. Sugar crystals act as gentle exfoliants, rubbing product buildup away from your scalp and unclogging pores all over. At the same time, coconut oil and all its amazing fatty acids provide your skin with valuable nourishment and hydration, and a probiotic blend enhances and supports your natural defenses. Massaging the product into your skin will also help increase your microcirculation. From thin to thick and straight to coiled, the scrub works on all types of hair.

For hair that’s really in need of a deep clean, the OUAI Detox Shampoo is your best bet. Its concentrated formula relies on apple cider vinegar to exfoliate everything that’s weighing down your hair, including dirt, oil, hard water deposits, product buildup, unsightly flakes and more. Combined with hydrolyzed keratin, the vinegar also helps strengthen your hair and leave it shinier and healthier than before. Use it once or twice a week to feel totally refreshed and unbelievably clean.

No matter how you wear your hair, the OUAI Leave In Conditioner will make it way easier to deal with. The product hydrates, conditions and detangles while also priming for styling and protecting from heat and UV damage. A quick mist through damp hair will fight frizz and flyaways, leaving you with a beautifully smooth and shiny mane that’s a cinch to style. The blend of tamarind seed extract, vitamin E and amino acids also helps repair dry ends and decrease future breakage. If you have especially thick or curly hair, the conditioner works just as well when it’s dry. Use it for quick flyaway control that never weighs you down.

Whether you’re looking for protection or smoothing, the OUAI Hair Oil is sure to be your BFF. The lightweight yet potent formula is packed with galanga root extract, borage oil and ama oil, which together infuse your hair with tons of intense nutrients. Comb just a few drops through wet or dry hair to help prevent the color fading and damage that so often come along with exposure to heat and UV rays. It’s also great for calming frizz and sealing loose ends and will leave your locks looking glossy and soft. Keep a bottle in your beach bag for instant protection whenever you’re out in the sun.

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